LVP Creative: The Origin Story
To start things off, let me say this: since officially launching this website last week, I have received a TON of positive reinforcement - which is excellent! Thank you for reading! I want to start my blogging offerings with a bit of a dive into who I am - what types of work I have done in the past, why I chose to get into social media marketing, and what makes me tick when marketing for businesses all types. I plan to update this blog once and twice a week with information such as project highlights, current events, and how they relate to marketing, marketing principles, and general information. I hope that you’ll stick around and check it out!
The only thing that I have ever dreamt of has been working for myself in some capacity. I never knew what degree that would take - but as I learned more about myself, I found myself working in a variety of different jobs, gaining experience that would help me far into the future. Some of these jobs include retail customer service, forklift driver, animal care specialist, logistics specialist, office coordinator, fleet manager, inventory control specialist, bar trivia host, and more. What that has given me is on-the-job training in various disciplines and first-hand experience in several industries. As it relates to marketing, this gives me a great idea of how things work and how marketing varies from one industry to another. My varied experience gives me a different viewpoint than most, and even if I don’t have the first-hand experience, I am always willing to learn.
If someone asked me what my learning style was, I would say that “on the fly” describes it best. When I want to learn more about a particular topic, I read up on it, watch videos, find articles, and do my best to learn enough about it to sound authoritative about it. As a millennial (or “x-ennial,” which is the first generation of millennials), I grew up with social media. As I grew older, I broke it apart and figured out how it worked - which led me to marketing. I could take something I already knew, writing, and apply it to something completely new. I took on a TON of free learning opportunities, from HubSpot Academy to Google Analytics, and decided to go the more traditional route with my schooling in 2019. I received my Technical Diploma in Digital Marketing from Northeast Wisconsin Technical College in May 2020. Following that, I opted-in for my Associate Degree in Marketing, which will be complete in 2021.
Outside of my education and past employment, I find great joy in hobbies like reading, puzzling, seeing live music, spending time with friends, and making handmade home decor and wearables (to name a few). Every summer, my dad and I put together a bicycle giveaway that averages over 100 bicycles per year in Christmas in July at 141 Speedway. I work seasonally in the haunted attraction industry at Terror on the Fox here in Green Bay. I am also the Models, Monsters & Motors Car Show coordinator, which takes place at Green Bay’s National Railroad Museum each September. I have always been a believer in animal rescue, and my two former shelter cats, Barnes and Lily, keep me on my toes and laughing all the way.
The name of my business, LVP Creative, comes from a couple of places - namely, my initials. Friends call me LVP, and it stuck. The Creative portion allows me to put all of the things I love and love to do under one umbrella. From social media marketing to freelance writing and publishing to my handmade business, it all falls under the same roof (and it works better for tax purposes).
If life has taught me anything, it’s expecting the unexpected. While I impart my flavor into my work, I also have a great time helping businesses and organizations tell their stories through social media marketing. If your marketing could use a pick-me-up, my door is always open, and I am always ready to start writing a new story.